Public and Cultural Diplomacy in China (EU POP China)
ABOUT THE PROJECT
This position is part of a broader EU public diplomacy and outreach project in China, which seeks to build a more favorable environment for EU-China dialogues and strengthen bilateral relations. The project focuses on promoting the EU's values, policies, and principles through cultural and academic exchanges, engaging with Chinese stakeholders, and fostering long-term partnerships. Through a mix of social media, digital content, and public diplomacy activities, the project aims to improve the EU’s image and credibility, particularly among Chinese youth, opinion leaders, and cultural institutions.
QUALIFICATIONS & SKILLS
- Bachelor’s degree in communications, digital media, international relations, or a related field.
- Strong understanding and interest of the Chinese social trends and audience segmentation.
- Good soft skills such as communication both online and in-person, general understanding of the organization and administrative procedures in local lands
- Excellent written and verbal communication skills in English and Mandarin.
- Ability to work collaboratively in a multicultural environment and adapt to changing priorities.
- Creativity in designing engaging content and campaigns tailored to specific audiences.
- Proficiency in digital content creation tools (e.g., Canva, Adobe Suite, etc.).
GENERAL PROFESSIONAL EXPERIENCE
- At least 3 years of professional experience in content creation and public relations, ideally within a cultural diplomacy or international organization setting.
SPECIFIC PROFESSIONAL EXPERIENCE
- Experience in event operation, communicate with clients, partners, vendors, and contractors.
- Familiar with digital marketing tools and social media platforms in the Chinese market (Weibo, WeChat, Douyin, etc.).
MAIN RESPONSIBILITIES
Communication and Creative Content Management:
- Collaborate with other team member to develop effective communication material, create, manage and translate high-quality, engaging content for the project targeting key Chinese audiences, especially youththe project.
- Craft messages that reflect EU policies, values, and priorities tailored to resonate with Chinese audiences.
- Monitor social trends in China to identify opportunities to increase engagement and visibility.
Event Management:
- Plan, organize, and execute both in-person and online public diplomacy and cultural events, including conferences, lectures, workshops, cultural festivals, and networking sessions.
- Handle event logistics such as venue selection, coordination with speakers, managing participant lists, and securing all necessary technical equipment.
- Work closely with local partners, stakeholders, and EU Member States’ cultural institutes to ensure collaboration and resource sharing in event planning and execution.
- Ensure the EU’s visual identity is properly represented at events through promotional materials, signage, and branding.
- Provide on-site support during events, including managing registration, coordinating with vendors, and troubleshooting any issues that arise.
- Assist in post-event activities such as gathering feedback, analyzing event success, and reporting on outcomes to measure impact and engagement.
Monitoring & Reporting:
- Track and analyze the performance of digital campaigns, providing regular reports and recommendations for future actions.
The position is open to Chinese Nationals or candidates holding a Chinese working visa.
Please apply below by submitting your CV and any other supporting documents as needed.
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