At a glance

  • Country:
    Belgium
  • Sector:
  • SDG Impact: 17
  • Client: EU
  • Start date: 11/2023
  • End date: 11/2024
  • Duration:
    month(s)
  • Budget: 969.562 €
  • Type:
    FWC

WHY

The contract required to provide strong logistical skills and effective communication strategies. 

WHAT

One of the objectives was to reinforce the collaboration and strengthen the relationships with international and regional actors, and bilateral partners around the world. The Forum brought the EU and its closest Partners together: partners with whom the EU has a Framework Participation Agreement in force, as well as non-EU NATO Allies and countries that are candidates for accession to the EU should have a standing invitation. Besides these countries, representatives of key international organizations (UN, NATO, OSCE, African Union, ASEAN) and other countries

HOW

It provided the venue for an international encounter among politicians, policy and opinion makers, for public diplomatic exchanges as well as an opportunity for informal gatherings. It also served as a platform for the EU to elevate its profile in the security and defence agenda and to showcase its contribution to international peace and security. 

The Forum also helped establish a stronger sense of community with countries that have concluded Framework Participation Agreements and contribute to EU CSDP missions and operations.

RESULTS / ACHIEVEMENTS

Events
Schuman Security and Defence Forum 2023
Closed Door Ministerial Dinner

Communication campaign
EEAS social media (FB, TW, LK) 
Total posts: 42
Total impressions: 158,616
Total engagement: 5,636
Total video views: 17,425
Av reach per post: 3,776.5

Teaser video for Schuman Forum
https://www.youtube.com/watch?v=DUKmMsxvbcw 
Total posts: 4
Total engagement: 567
Total impressions: 16.200
Av. Impressions per post: 4.000 
Top story: IG reel (4.500 video views on IG)

Top Social Media Posts
Facebook Announcement post
Engagement: 81        
Impressions: 2.300                                                                                                                                                  
Twitter Clip opening remarks                                                                                                    
Engagement: 632
Impression: 15.700
Views: 3.000                             
Instagram EU Defence figures: 
Engagement: 365    
Impressions: 8.100                                                                                                                                                                                                       
LinkedIn Announcement 
Engagement: 425
Impression: 8.500


HIGHLIGHTS

Wrap up video of the Schuman Forum   
Total posts: 3
Total engagement: 657
Total impressions: 19.100
Av. Impressions per post: 6.300
Top post: LinkedIn (9.200 impressions and 3.300 video views )