We believe trust is the basis for positive and cooperative relationships. A primary objective of our public diplomacy action is to build trust and mutual understanding with a range of stakeholders, such as EU Delegations and EU Representations worldwide.
By shaping positive opinions about the EU, and sharing its main values and policies, public diplomacy activities involve the engagement of both multipliers to increase and amplify its visibility, and target audiences, who are the intended recipient of messaging.
Our actions seek to turn these actors into allies in spreading our messages. In this sense, we understand public diplomacy as not limited to broadcasting messages; it is about building relationships, fostering understanding, and creating an environment where the desired messages are received positively.
Effective public diplomacy activities often involve various tools, such as cultural exchanges, educational programs, media outreach, public events, social media campaigns, and more.
Our team manages several EU-funded projects in this field by conducting targeted public diplomacy activities, managing social media platforms to engage with the target audiences, conducting opinion polls and fostering people-to-people exchanges and network programs.