At a glance

  • Country:
    Multi Country; Armenia; Azerbaijan; Belarus; Moldova; Georgia; Ukraine
  • Sector:
  • SDG Impact: 17
  • Client: EU
  • Start date: 12/2020
  • End date: 12/2024
  • Duration:
    month(s)
  • Budget: 10.659.000 €
  • Type:
    TA

WHY

Increased awareness and improved understanding of the EU, its policies and programmes among the target audiences, thus generating a more positive perception of the EU overall.

WHAT

Strengthened communication capabilities in relation to digital communication infrastructure and strategic communication approach.

Enhanced understanding of the public opinion regarding the EU in the partner countries of the ENP region.

HOW

- Strengthened communication capabilities in relation to digital communication infrastructure and strategic communication approach (e.g. EUDIGITOOL platform fully operational, Knowledge and understanding of staff in DG NEAR Directorate C, EUDELs and programmes, projects and Grant Schemes regarding ‘strategic communication’ enhanced.
EU related news and project stories from the Neighbourhood region, including audio-visual material, to be disseminated through an online information platform.
- Effective contacts and partnerships with relevant stakeholders as well as creation and development of a network of media partners to be established in order to ensure sustainability and multiplier effect. We have produced over 598 with media partners and are distributed through 61 leading media outlets.

RESULTS / ACHIEVEMENTS

Campaigns 
• Number of Tier 1 campaigns – Total: 7
• Number of Tier 2 campaigns – Total: 37
• Number of news and outreach packages – Total: 68
• Number of campaigns that involve external creative agencies (including consortium partners) – Total: 9
• Number of campaigns where key disinformation narratives are addressed – Total: 12

Digital Communication
• Editorial content:
News alerts published in EN - Total: 2,883
Feature stories published - Total: 160
Publications published - Total: 460
eCards / Facts published - Total: 58
Opportunities published - Total: 717
• Non-media multipliers:
Number of non-media partners - Total: 1,206
Number of publications in non-media platforms - Total: 484
• EU NEIGHBOURS EAST Website Traffic 
Users - Total: 1,344,626
Sessions - Total: 1,706,274
Page views - Total: 2,893,151
Pages/sessions - Total: 1.64
Sessions/user - Total: 1.3
Av. session duration - Total: 1:02 min
Bounce rate - Total: 78,46%
Returning visitor - Total: 11.40%
Subscribers - Total: 13,622

Youth Engagement & YEAs
• Number of Active Young European Ambassadors - Total: 925
• Number of YEAs (overall who benefitted from initiative) - Total: 1,748
• Number of new YEAs enrolled - Total: 748
• Number of YEAs activities – online - Total: 464
• Number of YEAs activities – offline - Total: 775
• Number of people reached online through activities - Total: 6,098,703

HIGHLIGHTS

EU NEIGHBOURS EAST Website Traffic registered more than 1M users.

VISIBILITY